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.. include:: ../Includes.txt
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.. _for-editors:
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===========
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For Editors
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===========
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Target group: **Editors**
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Welcome to our small SEO introduction.
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We will explain the basic fields the TYPO3 core provides and introduce the SEO tools this way.
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All the following fields are part of the page record.
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You can reach it by:
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* Open the Web > Page module
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* Use the pen in the top bar icon to edit the page record
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An alternative way is to use the context menu.
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* Open Web > Page module
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* Right click the page you want to edit in the page tree
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* Select the Edit action
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General tab
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===========
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.. figure:: ../Images/tab-general.png
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:class: with-shadow
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:alt: General Tab in the TYPO3 Backend
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General Tab in the TYPO3 Backend
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Page Title
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----------
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The page title field is used for several purposes. From a SEO perspective it is mainly used to define the default
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URL segment and as a fallback title if you don't set a specific SEO title. More information about the usage of the title
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fields can be found at :ref:`title-for-search-engines`.
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URL Segment
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-----------
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The URL segment is the part of the URL the user enters to access your page. Depending on your use case URLs have to
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fulfill certain criteria.
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By default the URL segment is based on the page tree and page title, but you can override this and set it yourself.
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If you want to optimize your page for search engines, it is recommended to have at least the keyword you want to be
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found on in your URL segment. Please make sure to check other best practises with your SEO specialist.
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SEO Tab
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=======
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.. figure:: ../Images/tab-seo.png
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:class: with-shadow
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:alt: SEO Tab in the TYPO3 Backend
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SEO Tab in the TYPO3 Backend
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.. _title-for-search-engines:
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Title for search engines
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------------------------
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The :guilabel:`Title for search engines` field is used in the `<title>...</title>` tag of your web page. This title is used in the
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search results of search engines. There are some best practices for the value of this field.
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* Use a speaking title, which targets your audience
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* If possible, use the keywords you want to be found on in the title
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* Please make sure your title fits in a Google Snippet. You can use 3rd party extensions to help you with this.
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When no value for the :guilabel:`Title for search engines` field is defined, it will have a fallback to the field
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:guilabel:`Page title`. It will show the page title in the search results in that case.
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The title can have the name of the site as a prefix or suffix. The behaviour of this can be defined by an integrator.
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By default the title will have the name of the site as a suffix, separated by a dash.
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.. figure:: ../Images/google-preview.png
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:class: with-shadow
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:alt: Google result preview
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Google result preview
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.. _index-page:
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Index this page
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---------------
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Defines whether the page should be indexed by a search engine or not.
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Follow this page
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----------------
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Defines whether search engines should follow the links on this page.
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Canonical link
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--------------
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You want to avoid duplicate content because your ranking can suffer from this. If you have duplicate content, you have to
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link to the origin of the content. This can be an internal page or an external page. You can use the default link wizard
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of TYPO3 to select the destination. If you don't set a canonical link yourself, TYPO3 will generate a link to the current
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page.
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.. hint::
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Avoid duplicate content warnings by supplying the original source of this content.
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Metadata Tab
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============
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.. figure:: ../Images/tab-meta-data.png
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:class: with-shadow
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:alt: Metadata Tab in the TYPO3 Backend
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Metadata tab in the TYPO3 Backend
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.. _description:
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Description
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-----------
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The description field is important for SEO purposes. This field is used to instruct search engines to use
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this text to show as a teaser of your page in the search result snippets. With this description, you can
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give the user a clear overview of the topic of this page.
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.. figure:: ../Images/google-preview.png
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:class: with-shadow
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:alt: Google result preview
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Google result preview
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.. hint::
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It is best practises to at least use the keywords you want to be found on in this description. Make sure the
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description is not too long, so it fits in the search result snippets.
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Social media
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============
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.. figure:: ../Images/tab-social-media.png
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:class: with-shadow
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:alt: Social Media Tab in the TYPO3 Backend
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Social Media Tab in the TYPO3 Backend
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The social media tab contains information which is used to enrich the snippet that is shown when visitors share your URLs
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in social networks, modern browsers etc.
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TYPO3 offers to have different content for OpenGraph (used for example by Facebook and LinkedIn) and Twitter Cards
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(used on Twitter of course). Both implementations allow you to set a title, a description and to provide an image. When this
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information is not set manually, the social network will decide itself what to show. Most probably it will use the
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information from :ref:`title-for-search-engines` and :ref:`description`.
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.. figure:: ../Images/social-preview-no-image.png
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:class: with-shadow
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:alt: Facebook preview without image
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Facebook preview without image
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Title
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-----
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This title can be specified to be shown as the title of the snippet preview when your page is shared on the social
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network. You only have to fill this field when you want a different title as in the search results.
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Description
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-----------
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Used to adjust the description of the preview snippet when your page is shared at a social network. You only have to
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fill this field when you want a different description as the description in the search results.
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Image
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-----
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You can specify the image that should be shown when your page is shared on a social network. Please be aware that the
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different social networks need specific dimensions for an image. TYPO3 ships with the most used dimension. If you want
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to have more dimensions, please let your integrator add more dimensions.
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.. hint::
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It is best practise to add an image for social networks so your result will stand out and will be easily recognizable.
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.. figure:: ../Images/social-preview-image.png
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:class: with-shadow
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:alt: Facebook preview with image
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Facebook preview with image
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